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There are many ways to modify a business to achieve an elder-friendly environment. Contemplate what could affect the overall comfort of an elder.  It is important that your establishment is well-lit and easily accessible to all. Additionally, packaging that incorporates ease of access, large print and visually-friendly color promotes “best marketing” practices. Elder customers and workers are essential to a business and strive to create an atmosphere of courtesy and helpfulness.  Begin advertising employment opportunities and make accommodations that would create an environment suitable and appealing to elders.

Human resources and marketing policies that are commonly regarded as “older-worker friendly” include:

  • Flexible work hours and/or compressed work schedules
  • Temporary work assignments with short-term employment periods, consulting work, and/or transitioning or phasing into retirement
  • Contract agreements for work allowing special arrangements, such as working from home

By the year 2030, more than one-third of Florida’s residents will be age 60 and older. That’s roughly 10 million people. What does this mean to your business, now and in the future?

Visit Employ Florida Marketplace – Silver Edition, the state’s online career resource for the 50-plus demographic, for additional information on elders in the workforce. Also, please visit the Senior Community Service Employment Program (SCSEP) web page.

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Contact Janine Harris, Communities for a Lifetime, Community Relations Manager at
850-414-2373 or to find out how you can become a community partner.

Last updated: 05/14/2010
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